Build a Credible, Authentic Brand on Social Media
Our Influences
A course by BOLD , Bold branding agency
About the video: Our Influences
Overview
“In this lesson, you'll see the people who have influenced our work and are considered role models. ”
In this video lesson BOLD addresses the topic: Our Influences, which is part of the Domestika online course: Build a Credible, Authentic Brand on Social Media. Learn to define the purpose of your brand and your communication strategy for effective content on social networks..
Partial transcription of the video
“In this lesson, I'm going to tell you about our influences as a team. Héctor, Olmo, and I share a lot of similarities with our role models. And they all have things in common. They are people who have challenged the conventions and have established their own style. Hector was greatly influenced by Bill Merbach, co-founder of DDB and creator of legendary campaigns such as Volkswagen's Think Small. He taught him to see the world of communication from a brave and disruptive perspective. since Think Small was a countercultural campaign. that challenged the idea that big, powerful cars were a sy...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Credible, Authentic Brand on Social Media
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Category
Design, Marketing & Business -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Social Media, Social Media Design
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
- 100% positive reviews (2)
- 107 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
