Build a Credible, Authentic Brand on Social Media
Define the why that guides your brand
A course by BOLD , Bold branding agency
About the video: Define the why that guides your brand
Overview
“First, we'll show you the potential a brand has when it starts with a "why." Ready? ”
In this video lesson BOLD addresses the topic: Define the why that guides your brand, which is part of the Domestika online course: Build a Credible, Authentic Brand on Social Media. Learn to define the purpose of your brand and your communication strategy for effective content on social networks..
Partial transcription of the video
“More and more consumers expect brands to be involved in reality. that surrounds them and that they take sides in the real problems of society. Therefore, Being a committed brand contributes to be the chosen one in a purchasing decision. If you can see it in the study data, brands with social consciousness from the Hotwire company. in which the results show that 55% of Consumers choose brands with purpose. But... What exactly is Mark's purpose? Brand purpose is your reason for exist beyond generating profits, beyond to make good products or services. In other words, is the impact it has on s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Credible, Authentic Brand on Social Media
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Category
Design, Marketing & Business -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Social Media, Social Media Design
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
- 100% positive reviews (2)
- 109 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
