Build a Credible, Authentic Brand on Social Media
The evolution of branding to date
A course by BOLD , Bold branding agency
About the video: The evolution of branding to date
Overview
“In this lesson, we'll explain how branding has evolved to this day, enabling us to build brands that respond to new social needs and challenges. ”
In this video lesson BOLD addresses the topic: The evolution of branding to date, which is part of the Domestika online course: Build a Credible, Authentic Brand on Social Media. Learn to define the purpose of your brand and your communication strategy for effective content on social networks..
Partial transcription of the video
“It is clear that a brand is much more than a logo, is the relationship that it builds with its audience. The set of emotions, sensations and experiences that are They live by being in contact with it, either with its products or its services. And since it is the most valuable tool that companies have to win the minds and hearts of consumers, It is key to manage it correctly. That is why branding is so important. Branding is the process of defining, building and managing a brand. It is important to keep in mind that brands They are dynamic and continually adapt to the context of society in o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Credible, Authentic Brand on Social Media
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Category
Design, Marketing & Business -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Social Media, Social Media Design
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
- 100% positive reviews (1)
- 101 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
