Build a Credible, Authentic Brand on Social Media
Elements that form the brand dimension
A course by BOLD , Bold branding agency
About the video: Elements that form the brand dimension
Overview
“To conclude, we'll talk about the different elements that make up a brand so you can build a solid foundation for communication. ”
In this video lesson BOLD addresses the topic: Elements that form the brand dimension, which is part of the Domestika online course: Build a Credible, Authentic Brand on Social Media. Learn to define the purpose of your brand and your communication strategy for effective content on social networks..
Partial transcription of the video
“We have created a Canvas-type tool that we call brand dimension. It is used to visualize how many brand elements are produced. They are distributed in several concentric rings. The one located more centrally is the most complex and strategic. And the more external, simpler, more tactical and superficial. Each element located on the ring has a capacity from 0 to 100. This ability is an assessment of the depth of development of this element. To understand it better, we will analyze the Canvas in detail. If you start in the center you will find the deepest part of the mark. composed of the val...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Credible, Authentic Brand on Social Media
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Category
Design, Marketing & Business -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Social Media, Social Media Design
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
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- 109 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
