Build a Credible, Authentic Brand on Social Media

Branding for Social Media

“We've reached the end of the course, and we want to thank you for choosing us to share this journey with you. Throughout the course, we'll share our best tips and tricks for defining a brand. To carry out your course project, you'll need to define your brand and then develop a social media narrative that will engage your audience and create a connection. To do this, you'll need to focus on your target audience: understand their needs, interests, and values, as these are the core of your communication. Then, make sure you differentiate yourself from your competition by conveying your message in a unique and memorable way.

Building a distinctive personality is key. Define your tone of voice and content territories that will allow you to maintain relevant conversations beyond your offering. This broadens brand perception and strengthens your connection with your audience. Through your mood board, capture the essence of your brand. Use strategic resources such as archetypes, brand messages, and tone of voice to build a coherent and visually impactful graphic universe. Your visual system should be responsive, adapting to multiple formats without losing impact or coherence. Remember to design to be memorable, creating an identity that stands out even without displaying your logo. We'll be waiting to see your course project in the forum and will provide you with feedback as soon as possible. While you wait, share feedback, tips, and ideas with your fellow course participants. See you soon!”

Partial transcription of the video

“Well, now it's your turn. We're going to give you a series of tips. so you can develop your project. It's important to focus on creating your brand as if it were a person. able to relate and create bonds with their audience. Because people consume what they consume are the products or services. But what they really relate to is brands. Brands have a greater capacity to generate these connections. if they start from a purpose that generates a positive impact. Remember that the first thing of all is understand the target you are addressing. He is the center of your communication. Don't forget...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Build a Credible, Authentic Brand on Social Media

• Level: Beginner
• 100% positive reviews (2)
• 103 students
• 5 units
• 14 lessons (1h 22m)
• 7 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Social Media, Social Media Design