Build a Credible, Authentic Brand on Social Media
A course by BOLD , Bold branding agency
Learn to define the purpose of your brand and your communication strategy for effective content on social networks.
Discover how to build an authentic brand that connects with your audience on social media. Learn to define a purpose that goes beyond the commercial, creating messages and aesthetics that reflect your brand's essence. Develop an emotional and meaningful connection with your audience, ensuring that every social interaction is consistent and relevant.
Explore the foundations of branding from a strategic perspective. Define your communication territories, build a solid visual and verbal identity, and design a visual universe that allows your brand to fully express itself. Dare to be brave, challenge convention, and find new ways of communicating that genuinely resonate with your followers.
What will you learn in this online course?
14 lessons & 17 downloads
- 100% positive reviews (1)
- 94 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
You'll develop a brand capable of emotionally connecting with its audience on social media. You'll create a unique personality and define messages that communicate authentically and credibly, allowing the brand to engage in dialogue and build a community beyond its product.
Who is this online course for?
Graphic designers eager to add value, brand consultants looking to specialize in social media, marketing managers looking to delve deeper into branding, and creative writers interested in creating purposeful, personality-driven brands that authentically connect with their audiences.
Requirements and materials
No extensive prior knowledge is required; however, basic skills in Adobe Illustrator, text editing software, and a laptop are essential. With these tools, you'll be able to explore and develop your branding and social media skills.
Reviews
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
Content
-
U1
Introduction
-
Presentation
-
Our Influences
-
-
U2
The basics of branding
-
Our philosophy and the course project
-
The evolution of branding to date
-
Elements that form the brand dimension
-
-
U3
Branding opportunity
-
Know your target audience
-
Analyze your competition
-
Finding opportunities
-
-
U4
Purpose and personality
-
Define the why that guides your brand
-
Laying the foundations of your personality
-
Determine the tone of voice
-
-
U5
Brand narrative
-
Define what you will talk about
-
Finding references for the look and feel
-
Design a visual universe for your brand
-
-
FP
Final project
-
Branding for Social Media
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
verenalisa
Plussuper nice because super compact :)