Creative Direction and Styling for Food Brands
Setting the Scene
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: Setting the Scene
Overview
“Here you'll learn about set design and the different ways you can use props for your photoshoot. I'll give you some tips on how to set everything up so you can easily reproduce this at home.”
In this video lesson Victoria Granof addresses the topic: Setting the Scene, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ Setting the Scene In the previous lesson, we styled our ice cream cups, sandwiches, and shakes. In this lesson, we'll start setting the scene for our photoshoot. We're at our set. This is the stage where everything under, around, and beside our products will live. These are the visual elements that will help establish the look and feel of our images. Let's start with the background. We're using a photographic backdrop easily purchased online, and it mimics the white brick that is inside Ollie's shop. Then we have our surface, which is a fake concrete surface. This, too, is made for photog...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 1,839 students
- 14 lessons (1h 41m)
- 19 additional resources (7 files)
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- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
