Creative Direction and Styling for Food Brands
The Visual Identity
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: The Visual Identity
Overview
“We will now see how you can identify the overall look and feel of your campaign. This will mean defining the mood of your images, deciding on a color palette and a style of photography, and more.”
In this video lesson Victoria Granof addresses the topic: The Visual Identity, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ The Visual Identity Now we've developed the story or narrative for this brand, in this lesson, we'll get working on the visual identity. The first step in determining your visual identity is the mood for your brand. You can start by taking all those notes, looking at all those notes, and gathering together all of your adjectives and your descriptive words from your brand personality exercise, and notice where there are some commonalities. In those commonalities, you'll often find the mood. Going through this for Ollie's, warm, welcoming, and friendly were the words that kept coming up, so...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 1,847 students
- 14 lessons (1h 41m)
- 19 additional resources (7 files)
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- Audio: English, Spanish
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- Level: Beginner
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