Creative Direction and Styling for Food Brands
The Shoot!
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: The Shoot!
Overview
“In this lesson, we will set up our shots, style them, and work with the photographer to capture the most compelling images possible. Along the way, we'll have to make sure we're fulfilling everything set out in the brief.”
In this video lesson Victoria Granof addresses the topic: The Shoot!, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ The Shoot! Now it's time to start shooting according to the mood board and brief that we made in the previous lesson. Many times the client will ask for vertical or horizontal images for different platforms. In this case, it's always good to set up and style for a square image and put your secondary props towards the edges. This way, if you have to crop it, you still have something in the frame, but you haven't lost your main elements. When it's time to style the set, begin with surfaces, backgrounds, and supporting props and make sure everything is clean and dry. Take quick shots with yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 14 lessons (1h 41m)
- 19 additional resources (7 files)
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- Audio: English, Spanish
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- Level: Beginner
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