Creative Direction and Styling for Food Brands
Every Picture Tells a Story
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: Every Picture Tells a Story
Overview
“This lesson will teach you how to compose your photographs. You'll learn about the six foundational compositions and the styling aesthetics that I regularly use.”
In this video lesson Victoria Granof addresses the topic: Every Picture Tells a Story, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ Every Picture Tells a Story Now that we've learned about the elements and principles of design, in this lesson, I'm going to teach you how to compose your images. We will learn the six foundational compositions and the styling aesthetics that I like to use. Since this is a food styling course, these foundational compositions and styling aesthetics relate directly to this medium. Foundational Compositions The first one we will talk about is the beauty image and this is the finished food in an appropriate vessel. We have a picture here of two beautiful orange and radicchio salads in an appr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 14 lessons (1h 41m)
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- Level: Beginner
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