Creative Direction and Styling for Food Brands
The Power of Light
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: The Power of Light
Overview
“Light affects the mood of your pictures. It is important that you understand light and how best to position any source of lighting, even if you're not the one who takes the picture. Let me guide you through the basic notions of light and shadows.”
In this video lesson Victoria Granof addresses the topic: The Power of Light, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ The Power of Light Now that you know about camera angles, in this lesson, we will learn about light and how it affects the mood of your images. The word "photography" comes from the Greek "writing with light." Without light, there's no image. Even if you don't plan to take your own pictures, to be creative, direct, and style, you're going to have some decisions to make about the light, and it's useful as a stylist to know about light and the sources of light in positioning your food. All light can be experienced either by natural light, like which happens outdoors with the power of the su...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 1,847 students
- 14 lessons (1h 41m)
- 19 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
