Creative Direction and Styling for Food Brands
About Me
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: About Me
Overview
“I'd like to start this course by telling you a bit about myself, my background, as well as some of my first forays into food styling.”
In this video lesson Victoria Granof addresses the topic: About Me, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ About Me Hi, I'm Victoria Granof. I'm a food stylist, creative director, and director of food films. I was born and raised in Los Angeles, but have been a New Yorker since 1998. I didn't find my passion right away, although I loved cooking and baking. I earned a degree in visual arts from FIDM in Los Angeles and cooked in restaurants for fun. That's when I realized my passion was as much in food as it was in art and design. That brought me to the Cordon Bleu, where I earned a grand diplôme. I traveled around Europe for a while, working in restaurants, and visiting family. Back in L.A., I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 14 lessons (1h 41m)
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- Audio: English, Spanish
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- Level: Beginner
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