Creative Direction and Styling for Food Brands
The Mood Board and Brief
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: The Mood Board and Brief
Overview
“Whether you are presenting your ideas to a client or creating a reference for yourself and your team, making a mood board for your visual references and a written brief describing what you need to accomplish in your photoshoot will help fulfill everyone’s expectations and help the shoot run smoothly.”
In this video lesson Victoria Granof addresses the topic: The Mood Board and Brief, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ The Mood Board and Brief Now that we've established your visual identity, in this lesson, we'll create a mood board and brief. Whether you're gathering ideas to present to a client or creating a visual reference for yourself and your team, it's important to create a mood board and a written brief describing what you need to accomplish in your photoshoot. This way, you can better fulfill everyone's expectations and keep the shoot running smoothly. The mood board is a visual reference for the look and feel of your project. It should be simple, uncomplicated, focused, and make you feel the w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 14 lessons (1h 41m)
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- Level: Beginner
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