Creative Direction and Styling for Food Brands
Elements and Principles of Design
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Joined June 2021
About the video: Elements and Principles of Design
Overview
“Let's start by learning about the elements and principles of design. Respectively, these are the tools and the rules that will help you create compelling images. They are the foundation of every project I work on.”
In this video lesson Victoria Granof addresses the topic: Elements and Principles of Design, which is part of the Domestika online course: Creative Direction and Styling for Food Brands. Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product.
Partial transcription of the video
“ Elements and Principles of Design Now that I've shared with you a bit about what inspires and influences me, in this lesson, we will take a deep dive into the elements and principles of design, which is the basic underpinning of all my work. Let's start with elements, the elements of design. The elements are the tools that stylists use to create compositions. Let's first begin with line. Line can be either a visible line which is something drawn on a page, or an invisible line, which is the direction that we're going to be making a composition. This is the way things are arranged, and it ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction and Styling for Food Brands
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Food Photography, Food Styling, Instagram Marketing
Victoria Granof
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
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- 1,877 students
- 14 lessons (1h 41m)
- 19 additional resources (7 files)
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- Audio: English, Spanish
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- Level: Beginner
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