Building a Creative Brand from Scratch
Collection launch
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Collection launch
Overview
“In this lesson we will see how to prepare all the material for the launch of our project taking into account the calendar that we have created in the previous lessons. From the product, photographs and social networks to preparing press releases, preparing our products on the web and the launch date.”
In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Collection launch, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Collection launch We have almost reached the end, the launch of the collection. We have planned the strategy of how we will launch the collection. We have talked about photography, graphic material. We have talked about production, printing, of designers, illustrators, collections, of what is a brand, a collection and I want to tell you two things that we have not mentioned before. One is that before launching the collection, which we had set for September 20, have all the material ready so that that day or a week before you can send, in the case that you dedicate yourself to selling to poi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
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Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
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- 2,790 students
- 13 lessons (1h 5m)
- 25 additional resources (5 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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Category
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