Building a Creative Brand from Scratch
Presentation
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Presentation
Overview
“In this lesson you are going to get to know me a little more and you are going to know how my journey was until I created MON. I studied law and philosophy, but I have always been very fond of the world of design. For many years I trained to leave my academic studies behind and thus dedicate myself to what I really liked.”
In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Presentation, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Presentation Hi, I'm Maria and I welcome you to my course. Before starting I want to tell you my story. Since I was about five, six years old, my mother enrolled me in the theater. For me it was a huge discovery to the world of creativity, because I liked being behind the scenes. I liked to see the older theater groups when they did the scenography, when the art directors were there and I think that all that has influenced when it comes to connecting with design. Then, due to life circumstances, I chose two careers. Philosophy does fascinate me and I identify with it, but not with law. Over...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
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Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
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- 13 lessons (1h 5m)
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- Audio: Spanish
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- Level: Beginner
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