Building a Creative Brand from Scratch
Definition of the project
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Definition of the project
Overview
“There came a time when I had an idea and needed to build a team to help me execute it. That is why I always say that having ideas helps you to undertake many things. The key is knowing how to identify the best people who can help you make your idea come true. I leave you a phrase that I like and that can help you when launching your project:
I was very clear that I wanted to create an accessories brand with its own timeless style, and that for this I would need a team to accompany me in the creative process. This team is currently part of MON. ”In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Definition of the project, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Definition of the project Before starting the course content I wanted to tell you three things. First we will learn to strategically plan a creative brand. Whether you have a creative brand or not, It will help you improve that brand you already have. Second, we will look at the planning phases, the theme, the color palette, the production, the graphic material, photography, styling, communication and marketing, until the launch of the collection. As a last step, we will jointly plan a project from scratch so that you have the necessary tools to create a brand from scratch. I would also lik...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
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Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
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- 2,771 students
- 13 lessons (1h 5m)
- 25 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
Category
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