Building a Creative Brand from Scratch

Overview

“In this lesson we will see how to decide what type of designs you want to make, what audience the project will be aimed at and with what materials you are going to work. Also how many designs we will sketch and how many we will definitely choose for the collection or project, and what story you want those designs will tell. An advice; always try that the designs are connected with the color palette that we talked about in the previous lesson.”

In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Choice of designs, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.

Partial transcription of the video

“Choice of designs In this stage we will see how I choose the MON designs. I usually work with illustrators asking them to make eight illustrations or prints of which I will keep four. They will be the final ones. Those four not chosen will not be discarded. They are saved in a file, because surely for the following year we will be able to reuse them with a new color palette and a new theme. I have focused on four designs, because we were talking about the Ballet collection, but I don't necessarily make yes or yes four designs. I tell you the process so you can see that every year we can cha...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Building a Creative Brand from Scratch

• Level: Beginner
• 96% positive reviews (104)
• 2727 students
• 5 units
• 13 lessons (1h 5m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing