Building a Creative Brand from Scratch
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan
Joined April 2021
Do you have an idea in your head but you're not quite sure how to turn it into a real brand? Join Maria Ercole, creative director and cofounder of the accessories brand MON, and learn how to strategically plan out every step of your own creative project.
In this Domestika course, find out how to set goals and reach them by staying organized and focused in the short- and medium-term. By the end, you'll know how to draw up an action plan that propels you from an idea to launching your very own product.
What will you learn in this online course?
13 lessons & 25 downloads
- 96% positive reviews (106)
- 2,771 students
- 13 lessons (1h 5m)
- 25 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a step-by-step plan for your brand, from the initial idea to launching your final product.
Projects by course students
Who is this online course for?
Anyone interested in building a brand with a structured approach and a strategic plan for business growth.
Requirements and materials
No prior knowledge is needed, just come ready to learn a structured approach that will help you succeed in whatever your creative endeavor may be.
Reviews
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Strategic approach
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Definition of the project
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Project activities and schedule
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U3
Choice of theme and activities
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Thematic
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Choice of color palette
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Choice of designs
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Color test, prototypes and production
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U4
Marketing and communication development
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Marketing and Communication
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Styling and collaborations with other brands
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Collection launch preparation
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U5
Collection launch
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Collection launch
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Creating a new project as an example
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FP
Final project
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Creating a creative brand from scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Me está encantando este curso que es muy práctico y dinámivo. Gracias!
very comprehensive, inspiring and packed with so much value.
El curso es de gran valor para quienes desean crear su propia marca creativa, lo recomiendo 100x100.
Excelente curso, te lleva paso a paso a la creación de tu idea de negocio creativo.
Would appreciate this if there're more English resources! Overall, inspiring.