Building a Creative Brand from Scratch

A course by Maria Alejandra Ercole Volpato
Creative Director. Madrid, Spain.
Joined April 2021
, Creative Director

Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan

  • Spanish with subtitles in English
  • 95% positive reviews (73)
  • 1697 students

Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan

Spanish with subtitles in English
  • 95% positive reviews (73)
  • 1697 students
  • 13 lessons (1h 5m)
  • 25 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Do you have an idea in your head but you're not quite sure how to turn it into a real brand? Join Maria Ercole, creative director and cofounder of the accessories brand MON, and learn how to strategically plan out every step of your own creative project.

In this Domestika course, find out how to set goals and reach them by staying organized and focused in the short- and medium-term. By the end, you'll know how to draw up an action plan that propels you from an idea to launching your very own product.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Strategic approach
  • U3
    U3. Choice of theme and activities
  • U4
    U4. Marketing and communication development
  • U5
    U5. Collection launch
  • FP
    FP Final project
View details

Start by getting to know Maria Ercole and hear about how she built her own brand. See some of her biggest influences and how they inspired her to bring her accessories brand to life.

Then dive into the world of strategic planning and discover your new role as the conductor of your brand, as Maria likes to call it. Learn how to thoroughly analyze your project and define clear goals to help you meticulously plan out each step.

Now switch your focus from the plan to your product. Maria walks you through how to choose your collections just like they do at MON. This step may be the most challenging because it requires some major decisions: define the theme for your collection, what you want to express with it, and a way to connect with your audience.

Next, tackle marketing and communication and the best way to capture people's attention. Maria teaches you that an attractive product is only half the battle and highlights the importance of properly marketing your product to achieve the desired results.

It's finally time to launch your own collection! Find out how to prepare all your materials for the big moment and look to Maria's own project for some inspiring ideas.

What is this course's project?

Create a step-by-step plan for your brand, from the initial idea to launching your final product.

Who is this online course for?

Anyone interested in building a brand with a structured approach and a strategic plan for business growth.

Requirements and materials

No prior knowledge is needed, just come ready to learn a structured approach that will help you succeed in whatever your creative endeavor may be.


1697 Students
73 Reviews
95% Positive ratings

Maria Alejandra Ercole Volpato

Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.

She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.


  • U1


    • Presentation
    • Influences
  • U2

    Strategic approach

    • Definition of the project
    • Project activities and schedule
  • U3

    Choice of theme and activities

    • Thematic
    • Choice of color palette
    • Choice of designs
    • Color test, prototypes and production
  • U4

    Marketing and communication development

    • Marketing and Communication
    • Styling and collaborations with other brands
    • Collection launch preparation
  • U5

    Collection launch

    • Collection launch
    • Creating a new project as an example
  • FP

    Final project

    • Creating a creative brand from scratch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Building a Creative Brand from Scratch. Marketing, and Business course by Maria Alejandra Ercole Volpato

Building a Creative Brand from Scratch

A course by Maria Alejandra Ercole Volpato
Creative Director. Madrid, Spain.
Joined April 2021
  • 95% positive reviews (73)
  • 1697 students