Building a Creative Brand from Scratch
Thematic
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Thematic
Overview
“In this lesson we will see how to choose the theme of our project, the reason for the choice, what we are inspired by, what we will need to develop our project and what we want to communicate with the chosen theme.”
In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Thematic, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Thematic In this lesson, we will look at the theme of the collection. In this case, I have chosen ballet, because it is a theme that identifies me 100% and I wanted it to be completely different to the other MON collections, like the Anima collection, the City collection, the Friendship collection, the Animals collection. It's ballet because it has been with me for a long time and since I was little and it was something I wanted to tell. It is true that ballet is known in the world of performing arts, but it does not have the value that it should have with the other arts and wanted or tried...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
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Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
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- 2,727 students
- 13 lessons (1h 5m)
- 25 additional resources (5 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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