Building a Creative Brand from Scratch
Choice of color palette
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Choice of color palette
Overview
“Next, I will explain the factors that we have to take into account when choosing the colors that we will use in our project.”
In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Choice of color palette, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Choice of color palette In this lesson, we will look at color palettes. Keep in mind that the colors will identify you as a brand. That is why there are many brands that use cold colors. or other brands use pastel colors like MON. When choosing the color palette, there are an infinity of materials, for example, lifestyle magazines, actual books, picture books. Many years ago there were few picture books on the market, but now there are an infinity of them and those books are not only used to read or collect them, but they will help you a lot to choose the colors. In fact, I'll leave you in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
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Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
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- 13 lessons (1h 5m)
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- Audio: Spanish
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- Level: Beginner
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