Building a Creative Brand from Scratch
Project activities and schedule
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Project activities and schedule
Overview
“In this lesson we are going to plan a collection of accessories based on certain activities and dates. This can be applied in your future project regardless of whether it is a textile brand. As a first step we will define all the legs of our project.”
In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Project activities and schedule, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Project activities and schedule In this lesson, we will plan to create a collection. For me it is one of the most vital parts of the course, because it will help you plan and organize and the crucial thing is that you can meet the date you set for yourself to launch the collection. I'll tell you a little about how I work. I do as if it were a calendar, but in retro-calendar. I look at the release date and from there I set the dates back to front. In this case, I have decided to launch the collection on September 20. Why on September 20? It could be the 10th, the 15th, but you must set a dat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
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Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
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- 13 lessons (1h 5m)
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- Audio: Spanish
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- Level: Beginner
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