Building a Creative Brand from Scratch
Marketing and Communication
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Marketing and Communication
Overview
“In this lesson we will see the key points for the communication of a project. It is a key point for its success.”
In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Marketing and Communication, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Marketing and Communication Communication and the marketing plan is one of the vital parts of the project, because you can have the most beautiful product in the world, but, if you don't know how to communicate it well, you can hardly sell it. That is why it is important to know how to communicate it and have beautiful photographs that tell the story of your brand. To do this, you must take into account which customers you want to reach, what do you want to tell, what do you want to communicate. In my case, I use Pinterest a lot on a day-to-day basis. I make inspiration panels from all kind...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
-
Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
- 96% positive reviews (104)
- 2,727 students
- 13 lessons (1h 5m)
- 25 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
