Building a Creative Brand from Scratch
Collection launch preparation
A course by Maria Alejandra Ercole Volpato , Creative Director
Joined April 2021
Joined April 2021
About the video: Collection launch preparation
Overview
“Finally, we are going to review all that we have to take into account before launching a project, focusing on the graphic material used.”
In this video lesson Maria Alejandra Ercole Volpato addresses the topic: Collection launch preparation, which is part of the Domestika online course: Building a Creative Brand from Scratch. Learn to strategically organize a creative business, from the initial idea to the launch of the final product, with a marketing and communication plan.
Partial transcription of the video
“Collection launch preparation In this lesson, we will go through all the steps to prepare everything before launching the collection. Now we will see the graphic material, what the printing press actually runs. We have different types of cards. This here is a card to present one of the collections, the Anima collection. Behind this card is a little story of how the brand was created, because it speaks of emotions. This is from the Ballet collection. Before we talked about collaborations with brands. The footwear is from the Naguisa brand, which we mentioned before. This is from the City col...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building a Creative Brand from Scratch
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Category
Marketing & Business -
Areas
Accessory Design, Branding & Identity, Creative Consulting, Digital Marketing, Marketing
Maria Alejandra Ercole Volpato
A course by Maria Alejandra Ercole Volpato
Maria Ercole studied law and philosophy, but always loved the world of design. She spent years reinventing herself to shed her formal training and devote her time to something she was truly passionate about: building her own brand.
She has lived in five different countries, an experience that greatly helped her find clarity in her personal project. She is currently the creative director and cofounder of MON, an accessories brand specializing in all kinds of cases and pouches. María is in charge of planning, coordinating, and defining every collection for the brand. She has more than a decade of experience in planning, coordination, and organization for a creative company under her belt.
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- 2,789 students
- 13 lessons (1h 5m)
- 25 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
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