Social Media Strategy: Connect with Your Followers
Engagement and UGC, a Practical Guide
A course by David Cuen , Marketing Executive
About the video: Engagement and UGC, a Practical Guide
Overview
“Now let’s jump into practice. I will show how to generate a UGC campaign that engages people, step by step. You’ll see me through the planning and execution process before handing it over to you to create your own. ”
In this video lesson David Cuen addresses the topic: Engagement and UGC, a Practical Guide, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Engagement and UGC, a Practical Guide The moment you've been waiting for. We'll talk about how to create a user generated content campaign from scratch. We'll start with some concepts that are really important for you to use before we deep dive into more practical tips on how to do it. Let me begin with a simple framework that will help you focus your UGC campaign in a way that will drive the results you need. The first step of this framework is to really identify your goal. What's the one thing that you're trying to achieve with these UGC campaign. What is the problem that you're trying to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 15 lessons (2h 55m)
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- Level: Beginner
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