Social Media Strategy: Connect with Your Followers
Examples of Successful Use of UGC
A course by David Cuen , Marketing Executive
About the video: Examples of Successful Use of UGC
Overview
“Let’s take a trip together through some of the most interesting examples of UGC content you can find online, analyze what made them special and what we can learn from them. ”
In this video lesson David Cuen addresses the topic: Examples of Successful Use of UGC, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Examples of Successful Use of UCG Now let's have a look into some good examples on how to capitalise on user-generated content and how some brands are actually doing it effectively. I'm going to show you some of my favourite examples. Let's start with Instagram on Instagram. What you see here immediately is how many faces they have on their account. You don't see Instagram offices. You don't see Instagram products. You see people more often than not. The reason for that is because the idea behind the account is to highlight the stories from its community. It's about content that was created...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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