Social Media Strategy: Connect with Your Followers
Why Do You Need Content Communities?
A course by David Cuen , Marketing Executive
About the video: Why Do You Need Content Communities?
Overview
“Community is a word that people tend to overuse, but here I will show you why it's important when it comes to content creation and how to start building your own. You will understand the power of giving people a voice and a platform.”
In this video lesson David Cuen addresses the topic: Why Do You Need Content Communities?, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Why Do You Need Content Communities? In this lesson, we're going to talk about crowdsourcing. What crowdsourcing means is basically you're sourcing content from the crowd. It's a group of people, in this case your followers or people who might be interested in the things you have to say in your social media account. We'll look into that. Eventually will lead us to user-generated content. Means content that's created with your audience. That's incredibly important because it means that you can start building your own content communities. Remember that we talked about the evolution of social ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 15 lessons (2h 55m)
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- Level: Beginner
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