Social Media Strategy: Connect with Your Followers
Rules: Left Side of the Brain
A course by David Cuen , Marketing Executive
About the video: Rules: Left Side of the Brain
Overview
“Now it's time to learn about logic and what for years has been known as the left side of the brain; to clock into the things that make our reasoning tick. To do that, we will learn how to make our ideas simple, achievable and I will introduce you to the concept of the content pyramid, a framework to guide you through engaging content. ”
In this video lesson David Cuen addresses the topic: Rules: Left Side of the Brain, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Rules: Left Side of the Brain Now it's time to look into the left side of the brain, that one that appeals to logic, to practical information. One of the key things to do when you're thinking about the left side of the brain and your content in social media, is to think about simplicity. The simpler your message is the more logical it will be for your audience. Simplicity is absolutely everything. Before I even go into giving you a few tips and tricks on how to do this, let me tell you what not to do. One thing you should definitely avoid is what we call the curse of knowledge. Is basically...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 2,021 students
- 15 lessons (2h 55m)
- 27 additional resources (11 files)
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- Audio: English, Spanish
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- Level: Beginner
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