Social Media Strategy: Connect with Your Followers
What Makes Content Sticky? 1
A course by David Cuen , Marketing Executive
About the video: What Makes Content Sticky? 1
Overview
“Sticky? What are you talking about? In this lesson, I’ll share what stickiness is and why it’s important to always aim for it when it comes to engagement in social media. ”
In this video lesson David Cuen addresses the topic: What Makes Content Sticky? 1, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“What Makes Content Sticky? In this lesson, we're going to talk about the stickiness factor. The stickiness factor is a very important concept when it comes to content marketing, but it's even more important when we're talking about social media engagement. We'll talk about that, but we're also going to look into other techniques that you can apply to make your content sticky and we're going to deep-dive a bit more into how to use emotions and logic to make your content engaging. Let's begin with the stickiness concept. What's sticky? What makes something sticky? Sticky is this ability that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
-
Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
- 98% positive reviews (59)
- 2,021 students
- 15 lessons (2h 55m)
- 27 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
