Social Media Strategy: Connect with Your Followers
Motivation
A course by David Cuen , Marketing Executive
About the video: Motivation
Overview
“Now, it’s time to understand what will motivate people to engage with your content. Human beings have external and internal motivations and in this lesson, you'll understand the importance of both and when to use them. ”
In this video lesson David Cuen addresses the topic: Motivation, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Motivation In this lesson, we're going to talk about motivations. What drives people in their daily lives and how can you capture that same feeling in social media. There are two different types of motivations, internal or intrinsic motivations and external or extrinsic motivations. The difference between both has to do with where the motivation is coming from. When we talk about internal motivation, we're talking about things that you deeply care about. When we talk about external motivations, we are talking about things that are moving you into action because you're going to get something...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 15 lessons (2h 55m)
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- Audio: English, Spanish
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- Level: Beginner
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