Social Media Strategy: Connect with Your Followers
Rules: Right Side of the Brain
A course by David Cuen , Marketing Executive
About the video: Rules: Right Side of the Brain
Overview
“Here you are going to learn how to appeal to emotions when it comes to content (the so-called right side of the brain) so that it’s relatable to your audience. We will learn how to connect to people's feelings. We are going to explore three key principles and how to put them into action: the role of emotions in content, the importance of storytelling (particularly human stories), and what makes the content relatable. ”
In this video lesson David Cuen addresses the topic: Rules: Right Side of the Brain, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Rules: Right Side of the Brain We are really going to start getting ourselves deeper into the world of emotions. We're going to explore the so-called right side of the brain. There's this concept in marketing about the right side of the brain and the left side of the brain. It really means that when we're appealing to logic, our rational senses, our usefulness, we're exploring the left side of the brain, but when we want to convey messages around emotions, about personal stories, about feelings, we are targeting the right side of the brain. We're going to talk about three things to use the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 2,021 students
- 15 lessons (2h 55m)
- 27 additional resources (11 files)
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- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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