Social Media Strategy: Connect with Your Followers
General View
A course by David Cuen , Marketing Executive
About the video: General View
Overview
“Here, you are going to learn three important principles that encourage people to interact with your content regardless of social channels and languages. We will understand why they are important if you want to engage your audience. ”
In this video lesson David Cuen addresses the topic: General View, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“General View In this lesson, we'll learn three very important principles that you should take into account if you want people to engage with your content. We're going to learn why people are getting to social media to connect with engagement and how these three principles motivate them to do so. They are shared interests, motivation and social currency. Before I deep dive into each one of them, I want to explain to you why they matter when it comes to social media and give you a bit of context so that we can put them into action in the best way possible. Remember that we talked about the jo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 2,021 students
- 15 lessons (2h 55m)
- 27 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
