Social Media Strategy: Connect with Your Followers
Shared Interest
A course by David Cuen , Marketing Executive
About the video: Shared Interest
Overview
“In this lesson, you’re going to learn what lives at the intersection between your brand’s goals and your audience’s passions. Why should people invest in your brand? The key is to tap into their interests.”
In this video lesson David Cuen addresses the topic: Shared Interest, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Shared Interest Now we are going to talk about shared interests. That means the passion that we talked about earlier that your audience has that has a similarity to yours. We're going to see why people would engage with your content, and the key is to tap into their interests. Why are shared interest important? When we talked about shared interests before, I shared with you a very standard definition, but what I mean by these and the importance of having a shared interest is you're ultimately trying to find out what is the shared mission between you and your audience. If you find that one c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 15 lessons (2h 55m)
- 27 additional resources (11 files)
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- Audio: English, Spanish
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- Level: Beginner
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Category
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