Social Media Strategy: Connect with Your Followers
Social Currency
A course by David Cuen , Marketing Executive
About the video: Social Currency
Overview
“In this lesson, I’ll teach you why people need to take away information and content that has practical value and how you can achieve that. More powerful than money is the ability to let people build social value.”
In this video lesson David Cuen addresses the topic: Social Currency, which is part of the Domestika online course: Social Media Strategy: Connect with Your Followers. Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community.
Partial transcription of the video
“Social Currency In this lesson, we'll talk about the concept of social currency in a bit more detail to help you understand why this is so important. Social currency means, for the purpose of social media engagement, content that has practical value that can help someone build social authority. It's the content you have in your account that will make other people look good in front of their own followers. The more useful your content is, the more it will be shared. If getting your content shared around the world across social media is really important, social currency is going to be key. I'...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Connect with Your Followers
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
David Cuen
A course by David Cuen
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
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- 2,021 students
- 15 lessons (2h 55m)
- 27 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
