Brand Identity Design: Building Through Creativity
Collating & Curating
A course by Jim Sutherland , Graphic Designer
About the video: Collating & Curating
Overview
“It's time to bring all of your ideas together to create the building blocks of a powerful identity! In this lesson, I will show you a detailed case study about one of the oldest children’s shoe companies in the world. You will see how we went from initial research through to new symbols, shapes, typography, and imagery. ”
In this video lesson Jim Sutherland addresses the topic: Collating & Curating, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ Collating & Curating In this lesson, I'll talk about bringing all the elements together, all the things we talked about in earlier lessons. To demonstrate this, I'd like to show our identity for Start-Rite shoes, which is one of the oldest children's shoe companies in the world. Going back to the earlier introduction about the building blocks of identity, it's about the logotype, typefaces, graphic styles, colours, language, imagery, and how all of this comes together coherently. The first thing I discussed is about doing your research. We spent a long time looking through the Start-Rite ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 1,075 students
- 13 lessons (2h 33m)
- 15 additional resources (6 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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