Brand Identity Design: Building Through Creativity
& Finding Colours
A course by Jim Sutherland , Graphic Designer
About the video: & Finding Colours
Overview
“In this lesson, I will discuss the role that colour plays in visual identities. How do you create a unique palette? I will refer to the ventures of Suther&I to illustrate how this can be done, diving into our work for the Wimbledon Tennis Championships and also Harewood House, an amazing stately home in the North of England. I will demonstrate how we discovered a unique colour palette for a unique place, and how we enjoyed the process when doing so. ”
In this video lesson Jim Sutherland addresses the topic: & Finding Colours , which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ Finding Colours In this lesson, I'll talk about playing with colour. I'd like to demonstrate playing with colour by showing a project to do with the Harewood House, one of the biggest stately homes in the UK. Before I get to Harewood House, which is the case study I'll give you more detail on, I'll touch on a project we worked on looking at the identity for Wimbledon. What's interesting here is we see these two colours and instantly you know it's to do with tennis and Wimbledon. When we worked on this identity, it was a question of refreshing what they had before and making more use of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 1,097 students
- 13 lessons (2h 33m)
- 15 additional resources (6 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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