Brand Identity Design: Building Through Creativity
& Pushing Ideas
A course by Jim Sutherland , Graphic Designer
About the video: & Pushing Ideas
Overview
“To end this unit, I will show you how to take a simple idea and push, push, push until you’ve exhausted its potential. How do you make an idea come to life in its every application? How do you keep the ideas varied and engaging across different platforms? Let's find out!”
In this video lesson Jim Sutherland addresses the topic: & Pushing Ideas, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ Pushing Ideas In this lesson, I'd like to talk about pushing the ideas. All the lessons we've done to date of looking at the different elements, how do you take those ideas and keep pushing using lots of different collateral or applications. The example I'd like to use here is for St Albans Museum + Gallery, which is an amazing art and cultural centre in the heart of the city of St Albans. We started off using the St Albans flag and we liked the idea of it being a cultural centre, like marking it on a map and using the X to mark the spot. If we used the negative space of that, it meant it...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 1,097 students
- 13 lessons (2h 33m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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