Brand Identity Design: Building Through Creativity
Course final project
A course by Jim Sutherland , Graphic Designer
About the final project for: Brand Identity Design: Building Through Creativity
Brand Identity Design: Building Through Creativity
“Congratulations! You have reached the end of this Domestika course. Thank you so much for taking part! I hope you've enjoyed exploring graphic design with me and feel inspired to harness your creative spirit. Before saying goodbye, let's review the necessary steps required to complete your project.
- First and foremost, always remember to instill a sense of joy into your work. If you feel happy, this joy will be transmitted into everything you do and will come out the other end. To cement this positive attitude, try not to take anything too seriously. Play while you work. You will achieve more and have a better time. Remember, this is your passion! Work hard, but enjoy that work.
- Always keep your eyes open. There is so much inspiration everywhere. Pursue any spontaneous sparks of creativity. You never know when these ideas might come in handy! Keep a notebook and scribble ideas wherever you are. The solution will come.
- Put your work up on display and review it every day.
- Talk your ideas over with a friend. As you do this, the good ideas will become clearer.
- Finally, as you develop your project, play with symbols, colour, shapes, typography, imagery, and language. Reimagine ordinary things in a unique way. Allow this to inform your concept. If you're struggling to find direction, refer to my projects as a source of inspiration. But don't copy! Pursue your own original ideas.








Partial transcription of the video
“ Final Project Thank you very much for taking this course. I hope you've enjoyed working and playing. We talked about building blocks and I'd like you to use that system for your own identity project. Remember to look at icons and symbols, typography, imagery, colour, shape, and the way language is used. Look at all of these elements and how they work together. Remember, not every project you do will be of equal importance. Sometimes, it'll be about colour, and sometimes about typography, but these are all things to explore. You have to work hard, but it's not hard work. For me, it's all a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design

Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 13 lessons (2h 33m)
- 15 additional resources (6 files)
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- Audio: English
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- Level: Beginner
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