Brand Identity Design: Building Through Creativity
& Playing with Language
A course by Jim Sutherland , Graphic Designer
About the video: & Playing with Language
Overview
“What role does language play in forming an identity? How can you look to words as a solution? Here, I will show you a Suther&I project for a leading hearing loss charity, where words become visual and language becomes an identity. ”
In this video lesson Jim Sutherland addresses the topic: & Playing with Language, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ Playing with Language In this lesson, I'll talk about the use of language in visual identity. I'll use a project we did for Action on Hearing Loss, which is the UK's largest charity aimed at supporting people with problems with hearing and tinnitus. We were given their name to work on as a project and felt it was slightly negative that it talked about loss. We were given this name to work with, Action on Hearing Loss. We decided to see whether it was possible to turn it from a negative into a positive. We looked at the words and thought, "We could take the word 'loss' and cross it out." W...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 1,075 students
- 13 lessons (2h 33m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
