Brand Identity Design: Building Through Creativity
Getting Started: Researching and Exploring
A course by Jim Sutherland , Graphic Designer
About the video: Getting Started: Researching and Exploring
Overview
“Next, I will discuss how to get started. You will see how I work and play; what I do to help ideas flow. The goal is to engage your brain.”
In this video lesson Jim Sutherland addresses the topic: Getting Started: Researching and Exploring, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ Getting Started Researching & Exploring In this lesson, I'll talk about getting started on your project, how I work and play on projects, and how I exercise my brain to try and get ideas to flow. This is an image we created for a poster campaign a few years ago. It's a brain made out of rubber bands. It's an apt image in lots of ways. For me, it's always an idea about exercising your brain and working it as a muscle. Research... The first step in any project is research. I haven't talked about that a lot in these lessons but it's a key part of the project. You have to immerse yourself in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 13 lessons (2h 33m)
- 15 additional resources (6 files)
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- Audio: English
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- Level: Beginner
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