Brand Identity Design: Building Through Creativity
& Creating Imagery
A course by Jim Sutherland , Graphic Designer
About the video: & Creating Imagery
Overview
“Now, it's time to talk about the powerful role played by imagery. I will explore an example project where we combined found imagery to create unique portraits. The resulting images were arresting and unique to this project. Let's experiment with images and create new visuals!”
In this video lesson Jim Sutherland addresses the topic: & Creating Imagery, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ Creating Imagery In this lesson, I'd like to talk about playing with imagery. To demonstrate this, I'll use a project we did about poetry, chess, and politics called Game 6. Game Six Game 6 is a famous chess game played in 1972 in Reykjavik between Boris Spassky and Bobby Fischer. We were approached by poet Tom Sharp to produce a piece of work based on poems about each move in the game. The project is about chess. It's about the cold war between the Soviets and America. It's about two people fighting each other on the board. It's about madness, politics, and philosophy. Many interesting c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
-
Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
- 100% positive reviews (39)
- 1,075 students
- 13 lessons (2h 33m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
