Brand Identity Design: Building Through Creativity
Influences
A course by Jim Sutherland , Graphic Designer
About the video: Influences
Overview
“In this lesson, I will go through some of the people who inspire me and my work: artists, designers, filmmakers, and musicians.”
In this video lesson Jim Sutherland addresses the topic: Influences, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ Influences In this lesson, I'd like to talk about influences. I wrote a list of 26 people who inspire me. I couldn't necessarily find one for each letter. When I go through it, there are several As and Bs and perhaps no C and D, but I still decided to make it an A-Z of sorts. I'd like to start with Alan Fletcher, a famous designer who set up Pentagram. I'd like to talk about Anni Albers, an amazing artist and textile artist who studied at the Bauhaus. I'd like to talk about Bob Gill, who sadly died recently, but was a designer in the '60s and the '70s. I'd talk about Bruno Munari, which s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 13 lessons (2h 33m)
- 15 additional resources (6 files)
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- Audio: English
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- Level: Beginner
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