Brand Identity Design: Building Through Creativity
The Building Blocks of a Visual Identity
A course by Jim Sutherland , Graphic Designer
About the video: The Building Blocks of a Visual Identity
Overview
“In this lesson, I will talk about how I first approach the design process. I will then introduce the building blocks behind a visual identity: how all the parts fit together to create a cohesive, engaging, and powerful identity.”
In this video lesson Jim Sutherland addresses the topic: The Building Blocks of a Visual Identity, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ The Building Blocks of a Visual Identity In this lesson, I'd like to introduce the building blocks of a visual identity. Before I do that, I'll talk about my general principles about visual identity and how I approach those. For me, design can inform, communicate, engage, and work. It can do everything it needs to do practically but it can also entertain, delight, charm, and surprise. That's a key way that I try to put a certain amount of myself into the projects. I have a guiding principle that if you put joy and playfulness into the project at the beginning, the journey you go on, the u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
-
Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
- 100% positive reviews (39)
- 1,097 students
- 13 lessons (2h 33m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
