Brand Identity Design: Building Through Creativity

Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.

Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.