Brand Identity Design: Building Through Creativity
About Me
A course by Jim Sutherland , Graphic Designer
About the video: About Me
Overview
“To begin, I will talk about my journey into design, from my very early days to art school all the way to opening various studios. I will show you how and where I work, and more importantly, play. I’ll finish on my lovely obsession with ampersands. ”
In this video lesson Jim Sutherland addresses the topic: About Me, which is part of the Domestika online course: Brand Identity Design: Building Through Creativity. Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients.
Partial transcription of the video
“ About Me Hello, my name's Jim Sutherland. I'm a graphic designer in London. I'd like to start this with a bit of introduction about my design journey. Study School I was quite good at painting at school and enjoyed art lessons. This is a painting I did when I was 12, which isn't good but it was the beginning of my journey into art and design. I was also strangely quite good at maths. This is my school maths neat book, which isn't very neat. A lot of the work that I've done has its basis in starting with art, but also the logic and problem-solving of maths. Norwich School of Art When I lef...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Building Through Creativity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design

Jim Sutherland
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
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- 13 lessons (2h 33m)
- 15 additional resources (6 files)
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- Audio: English
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- Level: Beginner
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