Facebook Ads Campaigns for an Online Store
Optimization of your campaigns
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
About the video: Optimization of your campaigns
Overview
“Knowing how to interpret the results of campaigns is essential to know what actions and decisions we can take to improve them. In this lesson I will try to give you some guidelines and guides to be able to do it.”
In this video lesson Arantxa & Guille addresses the topic: Optimization of your campaigns, which is part of the Domestika online course: Facebook Ads Campaigns for an Online Store. Learn techniques and strategies for boosting the sales of your brand or business.
Partial transcription of the video
“Optimization of your campaigns In this lesson we will see what actions we can take to improve campaign results. I'll show you how the Inspection tool works and how to see the account quality in case this is affecting the performance of the campaigns. Lastly, I will show you how to create rules to be able to automate actions based on pre-established rules. I will show you how to do it. As I have created this account with you and I have no results, I will use another account that we are going to work on. The nomenclature of the campaigns is quite simple. Here we see that it is a prospecting c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Facebook Ads Campaigns for an Online Store
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media

Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 15 lessons (2h 24m)
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- Audio: Spanish
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- Level: Intermediate
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