Facebook Ads Campaigns for an Online Store

Overview

“Now we are going to see what are the most important metrics to track your campaigns and how to work with Facebook Ads reports.”

In this video lesson Arantxa & Guille addresses the topic: Measurement of the results of your campaigns, which is part of the Domestika online course: Facebook Ads Campaigns for an Online Store. Learn techniques and strategies for boosting the sales of your brand or business.

Partial transcription of the video

“Measurement of the results of your campaigns Now we will see which metrics are the most important for your conversion campaigns and also how to create custom metrics. We will also see the different attribution windows with which we will work and why it is very important to understand the differences between them. Finally, I will teach you to schedule and download reports from your advertiser account. Let's see. First of all, once we have the campaigns, as you will see here, We see a number of metrics in our Ads Manager report. By default, we get the default columns, Performance. We also hav...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Facebook Ads Campaigns for an Online Store

• Level: Intermediate
• 98% positive reviews (300)
• 17505 students
• 4 units
• 15 lessons (2h 24m)

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media