Facebook Ads Campaigns for an Online Store

Overview

“In this lesson we are going to see how to create AB tests and how augment tests work on Facebook.”

In this video lesson Arantxa & Guille addresses the topic: AB tests and augmentation tests, which is part of the Domestika online course: Facebook Ads Campaigns for an Online Store. Learn techniques and strategies for boosting the sales of your brand or business.

Partial transcription of the video

“AB tests and augmentation tests In this lesson, I will teach you how to create A / B tests to understand which ads work best. We will also see how the magnification tests work that allow us to measure the incremental impact of ads on business results. I teach you how to do it. There are different ways, and the simplest is if i enter my campaign i enter an ad set and here I select the ad that I created with this product image and now I just click A / B Test. What will Facebook do in this case, let's create a new variant of this ad and Facebook is going to divide our audience into two subgrou...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Facebook Ads Campaigns for an Online Store

• Level: Intermediate
• 98% positive reviews (300)
• 17505 students
• 4 units
• 15 lessons (2h 24m)

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media