Facebook Ads Campaigns for an Online Store

Overview

“I'm going to show you how the Ads auction works and how Facebook chooses which ad to show to each user. This will help you understand what are the most important elements in the bidding and how to design our ads so that they can have a better chance of success in the auctions.”

In this video lesson Arantxa & Guille addresses the topic: Auction and delivery of ads on Facebook, which is part of the Domestika online course: Facebook Ads Campaigns for an Online Store. Learn techniques and strategies for boosting the sales of your brand or business.

Partial transcription of the video

“Auction and delivery of ads on Facebook In this lesson, I'll show you how ad auction works and how Facebook chooses which ad to show to each user. This will allow to understand which are the most important elements and how to design the ads so they have the best chance of successful bidding. Go for it. Basically what Facebook does is, every time someone connects, Facebook detects advertisers who are bidding or they have selected that audience to display their ads. Here we see how this user got connected and you are eligible to view four different advertisements. How does Facebook choose whi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Facebook Ads Campaigns for an Online Store

• Level: Intermediate
• 98% positive reviews (300)
• 17505 students
• 4 units
• 15 lessons (2h 24m)

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media