Facebook Ads Campaigns for an Online Store

Overview

“In this lesson, we are going to do a very quick review of the types of audiences that we can create on Facebook, and then we will see some of the best practices for creating custom audiences and similar. Finally, we are going to see some strategies to create audiences and implement remarketing strategies for the Facebook Ads campaigns of our online store.”

In this video lesson Arantxa & Guille addresses the topic: Audience creation and optimization, which is part of the Domestika online course: Facebook Ads Campaigns for an Online Store. Learn techniques and strategies for boosting the sales of your brand or business.

Partial transcription of the video

“Audience creation and optimization We are going to review the types of audiences that we can create on Facebook and I'll show you some of the best practices to create custom and lookalike audiences. Let's see together some marketing strategies and how to define the audiences to carry them out. We go to the Public section from our campaign manager. If we go down a bit through the menu on the left, we go to the Public section. Once in the Public section, all audiences will be loaded that we have created, in this case I have quite a few audiences that have been created automatically after inte...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Facebook Ads Campaigns for an Online Store

• Level: Intermediate
• 98% positive reviews (300)
• 17559 students
• 4 units
• 15 lessons (2h 24m)

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media